Responsive design allows users on any device – desktop, smartphone or tablet – to have a good online experience regardless of screen size.
So, the question is, how does responsive design impact online marketing efforts? As marketers, we sometimes focus only on specific tasks, such as creating content, developing email campaigns and updating social media networks. The fact is that if you do not have responsive design in place, all of the online marketing strategies you want to implement will not garner your full potential results.
How much impact does mobile play into content, email, search and social media marketing today? The answer in short – a lot! Here are just a few examples:
- 51% of emails are now opened on mobile devices
- 60% of internet access is made on a mobile device
- 70% of mobile searches lead to action on websites within one hour
- 60% of social media time is spent on mobile platforms as opposed to desktop browsers
These results mean that mobile has a growing impact on online marketing efforts. People are reading content, opening emails, performing searches and engaging with brands on social media – all from their mobile devices.
Responsive design greatly affects the user experience, ultimately meaning it will support your online marketing efforts in the following ways:
- Email Marketing – As many users are reading your emails on a mobile device, naturally you want them to be able to follow the links in your email and have no issues browsing your site on that same device.
- Content Marketing – users will be able to read the content from their mobile device, and also be able to use the social sharing buttons to easily share the content.
- Social Media Marketing – when users click on a promoted offer on their mobile devices, they’ll be able to purchase the promoted item just as they would on a desktop browser.
- Search Marketing – when a user clicks on a link to your website from search results, they will be able to get to your page and consume the information they need, just as they would on a desktop.
If it isn’t already a part of your online marketing strategy, a responsively designed website should be a significant consideration moving forward. Website visitors will be able to learn about your products and services, buy your products and consume your content on any device without issues.
So adding responsive design will not only make your website visitors happy, but it will help you get more results with your online marketing efforts. That’s a win-win in my book.
Do you have a responsive design success story? Share it in the comments!