In online marketing, there has been a serious behavior shift toward mobile and tablet browsing. With readers increasingly accessing websites on their smartphones, tablets and computers, responsive design has become an important part of the online user’s digital experience.
Check out our list of the 5 major business advantages you can achieve by switching to a responsive website design:
Builds tablet and mobile audiences
Traditionally, when mobile audiences would access a website, they would be re-directed to a device-specific site. But with responsive design, one site can be developed and implemented across all devices. As tablet and mobile sales continue to grow, responsive design will become increasingly important for reaching these growing audiences.
Enhances user experiences
Responsive design allows site owners to deliver quality content to audiences across multiple devices. On responsive sites, pictures are proportional, text is readable and buttons are large enough to click – no matter what device your visitor is using.
When you switch to a responsive site, all of your efforts can be focused on a single set of hypertext links and a single SEO strategy. Consolidating your efforts will save you time, money and make your site more popular among major search engines.
Increases sales and conversion rates
As your audience becomes familiar with your site’s navigation, the improved user experience could positively impact your conversion rates. Responsive design removes some of the functionality and performance issues that multiple sites can create, so users are more likely to see their conversions all the way through.
Streamlines development and site management
Developing a single responsive site takes a lot less time and effort than creating a traditional site and a standalone mobile site. But responsive design is not only a time saver in the development phase; it also makes sites easier and more cost effective for clients to manage on the back-end.
Interested in responsive design, but don’t have the tools to develop a responsive site yourself? Don’t worry. Contact the development experts at TKG, and see how we can help you achieve your business goals.
And don’t miss our Breakfast Bootcamp on Oct. 16, where we will talk in depth about the benefits of responsive design.