The City of Green, Ohio (CoG) identified a need to refresh and redesign their old website (http://www.cityofgreen.org) that was originally designed and hosted by TKG.
Green has changed pretty dramatically since the former site was created. It is now a bustling suburban community with more than 25,000 residents. Some small farms still dot the landscape, amid 530-acres of city-owned parkland, homes and subdivisions, office parks, businesses and recreation facilities.
Their website served the community well, but a lack of updating meant that it couldn’t be viewed on some devices, specifically mobile. More than 80% of traffic to their website were returning visitors on a weekly or monthly basis, so it was important that they have a site that could be viewed on the go.
At the same time, and most importantly, the website needed a review and restructuring of the existing content to improve relevance and improve findability (it’s a word, look it up!).
For the pivotal task of reviewing and restructuring existing content, we were introduced to Valerie Wolford, Communications Coordinator, as the lead of the project. We have worked with only a few project leads that can compare to Valerie. Her attention to detail and realistic outlook on seeing a project of this magnitude through to the end were invaluable and a joy to see in action. We know it will probably be awhile until we get the opportunity to work with Valerie again, but until then we will be looking forward to it.
Valerie lifted the heavy weight in the beginning of the project by rounding up a staggering amount of factual data from the current website. She polled and interviewed actual visitors and employees alike in an attempt to uncover the true areas to be improved. Out of this research, we determined three core objectives of this project:
- Create a responsive design to quickly engage visitors by focusing content to their demographic and interest(s)
- Provide CoG with a higher level of stability and content flexibility using APOXE 7, TKG’s latest content management platform
- Assist CoG to improve site structure and usability
In order to facilitate the objectives, TKG employed these administrative sections behind the update of the website’s aesthetic design of 17 unique layouts:
- Page Content
- Community Events (with community submissions)
- News Articles
- Real Estate Listings
- Citizen Alerts
- Contact Forms
- Image & Document Directories
This project has come to completion and, for all parties involved, it was a huge success. The City of Green, Ohio will continue to be a progressive, technology-friendly city by improving its web presence by utilizing tools such as search engine optimization, content reorganization and other continued strategies to focus the navigation, tone and user experience on the website.
TKG would like to again extend a thank you to The City of Green, Ohio for the opportunity to work on the project. Congrats on a great site!