Nobody likes a sleazy sales pitch, right?
I don’t know about you, but my mind instantly jumps to the tacky car salesman willing to sell you a lemon at any cost. Chances are, you can spot them ‑ and their sordid tales ‑ a mile away.
So when it comes to sales of any kind ‑ and standing out among the crowd ‑ it’s important to build a reputation for quality and results. No pitching. No sleazy tactics.
Case studies are absolutely the way to get there. You’ve heard it before, I’m sure. But bear with me a minute.
Let’s say a client comes to you with a problem that they need a partner to help them solve. What could be more effective than to show the client ‑ in a very real and visible way ‑ the amazing results you have gotten for another client in a similar project? No need to be sales-y (or sleazy), just let your results do the talking for you.
It takes effort, sure, but isn’t your reputation worth it? Consider it the difference between real-life results and just smoke and mirrors.
Take a look at one of TKG’s own SEO case studies. One of our clients, Combi, turned to us with the goal of increasing the number of leads and conversions on their website. We went to work and were able to exceed their expectations.
Here’s how their results look in a graphic from our case study:
Seeing that TKG was able to obtain a 74% increase in leads is impressive no matter how you cut it.
If you are a business similarly looking to increase your leads and we whip out this graphic and tell you about this client’s story of success, doesn’t that say it all? In a very real way, you know nearly everything you need to know about us, most importantly that we know how to get results. Sign me up.
It’s a win-win. You put the focus on results while showcasing your clients and drastically improving your business. From there, it’s up to you to follow through and make sure the promised results come to fruition.
After all, maybe you could use them in your next case study.