At the end of the day, it’s not all about how great the site looks (though, of course, that is great) but it’s more about what the site says and how it says it that equates to online success.
Content writing is an art. Trust me, as I attempt to craft this blog post, I realize that it is a skill that I do not possess. However, we have that talent at TKG in spades – and they tell me it’s like a fine wine that takes practice to perfect.
Simply put, content writing sounds much easier to do than the execution of it can be.
Often, our clients aren’t able to create their own content in-house. Or they start off thinking they can, but end up with material that isn’t well-written or strategized – and that leads us back to pretty websites that don’t produce.
Even worse is what happens when desperate folks think they can grab content from another online source or supplier with the same info. But what happens is this creates duplicate content – a big no-no in the online marketing world.
Not only is it unethical, it often does not read well or suit your audience. And even worse, the Google gods will frown upon you and blow your site off the rankings radar for just about everything. No one wants that.
So what to do? Find a partner (like TKG) that has an awesome copy writing staff in house. Our staff will get to know you and your business and work toward how to best showcase you in the digital space. All while knowing the right way to say it.
You will always know your business the best. It is a pro copywriter’s job to interview and learn your business and the voice you wish to present to your customers online. They will take the pressure off you to create the all of the powerful content that your website and your online web marketing strategy cannot live without! And don’t forget the added benefit of knowing that the content created is original and optimized to specifically target your audience and online goals.
So my advice it to save those content writing skills for thank you notes or a letter to your mom (she’ll appreciate that!). Leave the copy writing to the pros. Your online presence will thank you for it!