As you have been hearing lately, visual content is growing and will soon overtake copy as the most common form of content on the web. In a move to ensure that they stay viable, Yahoo! has acquired Vizify, a small tech company that specializes in visual data content – they take social media content in the form of comments, pictures, animations and video and turn it into infographics and card formats.
From the Vizify folks:
“Since last summer, we’ve been engaged in a conversation with some of the incredible folks at Yahoo about the ways this more visual approach to data can inspire and entertain. As our conversations progressed, we realized we’d found a partner who shared our passion for user experience, design, and visualizing information. Ultimately, we just couldn’t say no to the opportunity to bring our vision to the hundreds of millions of people who use Yahoo! every day.”
Geek Wire was able to get a very brief statement from a Yahoo spokesperson:
“We have found in Vizify a company that shares our passion for visualization technology and the user experience.”
The five man Vizify team will be sun-setting their service and moving to San Francisco by the end of summer to join the Yahoo team. More information about this acquisition can be found at Vizify.com.