It was recently announced that Facebook will be releasing it’s social TV numbers, much like Nielson/Twitter, to the four major news outlets. Of course, this release will be taking place just before the Nielson/Twitter reports, beating them to the punch.
The Wall Street Journal reported early this week that Facebook, in an effort to outdo Twitter in the social television conversation, will be sending data to ABC, NBC, CBS and FOX news outlets, as well as some other, smaller partners. The WSJ reports:
In recent months, both companies have tried to bolster their relationships with television networks and highlight data reports on user activity during live and television events. Twitter, which has been gearing up for its initial public offering, is expected to begin to distribute the “Nielsen Twitter TV Rating,” its first measurement report in partnership with media measurement giant Nielsen, on Monday. The report will measure how many people participated in a conversation about a particular show, and how many people saw those tweets.
On Monday, TechCrunch also reported on this move by Facebook. TechCrunch maintains that while a lot of conversation about social TV is happening on Facebook, most of it is in private conversations, not being hashtagged or just not searchable. On top of that, Facebook wants to assume that a “like” is an interaction. TechCrunch had a relevant opinion on whether or not a “like” is an interaction or not…
Facebook counting a “like” as an “interaction” is like Twitter counting a “favorite.” It’s not an ideal metric to lump in with Facebook posts or re-shares, but, rather, should be treated as a separate category of interaction.
After all, there are a number of reasons why you may like someone’s Facebook status, and it’s not always directly related to the TV content they’ve shared. You might like a post because your friend also cracked a funny joke of some sort along with their note about the show they’re watching, but that doesn’t mean you’re also a viewer or a fan. Or the post might contain more information beyond the TV show identified through basic keyword matching, and it’s the other part of the post that you’re actually “liking.”
So, Facebook is trying to pump up it’s social TV numbers by counting likes. If they really want to show data, one would think that a “share” might be the same as a tweet or retweet. But just liking something is more along the lines of “favoriting” a tweet. It sounds like a bunch of double talk, but it is really all about money and advertising. If people are talking more on Facebook, or Twitter about any given show, that’s where the advertising dollars will go…
Last week Pinterest CEO & Co-Founder, Ben Silberman announced how they are planning for the future…with Promoted Pins. Mr. Silberman stated in his announcement that Pinterest wants to keep things banner ad free, and to ensure that Pinterest stays around for a long time, they need to boost revenue. So, they are experimenting with sponsored pins.
What this will mean is that when you do a search, you may find a pin that is clearly marked as “promoted”, but will be relevant to your search. Most of what I pin is for the holidays, I am expecting the next time I search for “homemade ornaments” that perhaps a pin being promoted by Hobby Lobby that fits my criteria may pop up. I’m okay with that…people have to make money, right? and Hobby Lobby has some great ideas!