Has your organic reach been in a steady decline, but for some reason, your Facebook referrals are going up? Could it be that you have figured out that Sharing is Caring?
Shareaholic has released its report for the first quarter of 2014. Sharelaholic creates share buttons for blogs, e-commerce sites and any other site with content to share. They ran a study on share referrals for social media sites for the last quarter of 2014. From the Shareaholic blog:
Our findings for this new study are based on four months of data collected from 300,000+ websites which reach more than 400 million unique visitors each month.
While the organic reach of your Facebook page has probably been in a decline since December, if you are sharing new content, discounts, and other information from your Facebook page, you are probably in just as good a position, or even better, than before Facebook’s organic reach decline began.
Pinterest has also produced a great amount of referral traffic to sites. So if you have been worried about whether you are doing the right thing for your site by hanging in there with Facebook, I think you can see the value in making sure you are promoting your pages (and therefore your business/site) with valuable content. Relevant information, discounts, etc. People seem to love to share and click things they like or enjoy in their newsfeed – so get your content in front of people…promote on the big three, and you’ll see referral traffic.
Have you been wondering why you are getting a greater amount of referral traffic from social media, even though your Facebook page’s reach has seen a decline?