One of my favorite extensions for Google Chrome over the years has been Tag Assistant. Though it is labeled as a Developer Tool within the Chrome web store, it is easily usable by anyone.
When I first began putting Google Analytics tags, conversion tags, or re-marketing audience tags on websites, I had to scour the page’s source code to find the specific tag I had added. It became even more difficult when there were multiple tags on a page, especially if they were not placed simultaneously. The bonus to using Tag Assistant, made by Google, is that you don’t have to understand the tag’s code to know that it is working properly. The friendly little blue tag, with its smiling face, is all you need.
Simply click the tag extension (circled above) in your chrome browser, and watch as it begins to load all the information needed to keep your tags up and running properly!
You will first be asked what types of tags you want Tag Assistant to check for you. With the “Check selected domains” drop down, you can have the Tag Assistant only check certain sites. This way there are no little warnings popping up when you’re on some external site that does not have your tags within. These domains can be added by clicking on the “More options” button.
When on a page that has one of your tags, click on the Tag Assistant to get a quick update on how the tag is working. At first you will be prompted to always check the domain that you are on, or to check a single page instantly. Once you have decided how to check the page, Tag Assistant will show you how many tags are present on the current page, and how these tags are working.
The Tag assistant will immediately begin showing you all of the tags that are present on that page. The above example is taken from the AdWords welcome page. As this is a page owned by Google, there are no issues with how the tags are working. The classifications for tag statuses are as follows:
- Green indicates that the tag is working properly.
- Blue shows that there is a minor suggestion to make to your script which will improve the use of the tag.
- Yellow indicates that there is a minor error, and the tag may not be tracking properly.
- Red means that there is a major error, and the tag is not working for a majority of users.
Tag assistant will show you the changes that it suggests for your page, or tag implementation when you click on the blue Suggestions notice for that page. A new section will appear in the Tag Assistant to show general tag information along with any suggestions.
Tag Assistant provides you with the specifics of any changes that should be made to the page, or any notices that the user should be made aware of. From this point, you can either navigate to the source code for this tag, and make adjustments, or send this information to a developer for implementation. Fortunately, the Tag Assistant answers page includes descriptions of what the various responses or notices mean.
It can be difficult to update and maintain all of your marketing tags, if they are not easily view-able. With Tag Assistant by Google, you can expedite the process of adjusting and optimizing your Google tags.